Find Out Why We Changed our Name and Branding

Do College Better from Truebadours on Vimeo.

We are incredibly thankful for the opportunity to have been in business over the past 5 years! Over the course of time we have gave extra attention to the things we were doing right and things we were doing wrong. We noticed that our previous name "Campus Concierge" was confusing to our consumers. Not only was it confusing--it was also hard to pronounce and spell! We also felt like our logo wasn't appealing to every college student. Therefore, we partnered with a Marketing class at the University of Arkansas. We presented our concerns, and asked for raw, honest feedback. The class spilt up into 25 groups, and each group presented their solutions. We gained an immense amount of feedback, but gained validation to the thought that moving forward with a rebrand and name change was necessary. Therefore, we took the leap of faith and did the change! 

Our goal is to appeal to every college student. Do College Better is a life style brand that encompasses all things that help students, Do College Better.